Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Ajax Cars Ltd ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal information on our website ajaxcars.co.uk (the "Site"). We are committed to protecting your privacy and ensuring transparency about our data practices.

Information We Collect

We may collect the following types of personal information:

• Personal Details: Your name, email address, phone number, and postal address when you voluntarily provide them through contact forms or newsletter sign-ups.
• Technical Information: Your IP address, browser type, operating system, pages visited, and referral sources.
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
• Usage Data: Information about how you interact with the Site, including links clicked, time spent on pages, and search queries.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand user behaviour, measure Site performance, and improve user experience.
• Affiliate Tracking: To track affiliate commissions and ensure accurate attribution of referrals to darts betting partners.
• Site Improvement: To identify trends, debug technical issues, and enhance Site functionality.
• Communications: To respond to enquiries and send promotional content (where you have consented).
• Legal Compliance: To comply with applicable laws and regulations.

Cookie Policy

We use cookies and similar technologies to enhance your experience on the Site. The types of cookies we use include:

• Essential Cookies: Necessary for Site functionality and security.
• Analytical Cookies: Used to track usage statistics and improve Site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to monitor referrals to darts betting sites and calculate affiliate commissions.
• Marketing Cookies: Used for targeted advertising and remarketing purposes.

You may opt out of non-essential cookies by configuring your browser settings or by using our cookie consent tool. However, disabling certain cookies may impact Site functionality. Third-party advertising networks may also place cookies on your device; you can opt out through the Network Advertising Initiative (networkadvertising.org) or the Digital Advertising Alliance (youradchoices.com).

Third-Party Links

The Site contains links to third-party websites, including darts betting sites and affiliate partners. We are not responsible for the privacy practices of these external websites. We encourage you to review their privacy policies before providing personal information or engaging with their services. Your use of these sites is subject to their terms and conditions, not ours.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete information.
• Right to Erasure: You can request deletion of your personal information (subject to legal obligations).
• Right to Restrict Processing: You can request we limit how we use your information.
• Right to Data Portability: You can request your information in a portable format.
• Right to Object: You can object to certain processing activities, including direct marketing.
• Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Specifically:

• Contact information is retained until you request deletion or unsubscribe.
• Analytical and usage data is typically retained for up to 24 months.
• Affiliate tracking data is retained for up to 3 years to ensure accurate commission settlement.
• Cookies expire according to their configuration (typically 1 month to 2 years).

We may retain information longer if required by law or if necessary to defend legal claims.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: ajaxcars.co.uk

We will respond to your request within 30 days of receipt, or as required by applicable law.